Digital Ads Display
Capture your target audience – or competitor audience’s – attention with custom banner ads on the sites they’re browsing.
This service must be purchased with “Display Ads: Campaign”.
Display ads appear in the form of banners across websites being viewed by your target audience. Our team of digital advertising strategists can adjust your targeting options based on demographics, interests, location, and browsing behaviour to optimise your budget.
The benefits of display ads
While search ads are text-based, display ads use eye-catching banners that deliver your message, making your business more noticeable to your target audience. Banners are highly customisable and incorporate your branding, helping you build awareness for your business. A well-designed display campaign can also make your business look more professional and help it to stand out from the competition.
What’s included in the setup fee?
- Keyword research
- Competitor research
- Tracking code setup & verification
- Ad proofing
- Creative creation (when required)
- Campaign audit & launch
How to use this service
- First, activate “Digital Ads: Display”. You’ll be charged the setup fee upon activation.
- Fill out a form to give us the information we need to set up your campaign.
- Next, activate “Display Ads: Campaign”. You’ll be charged the first month upon activation.
- The anniversary date for the following months will be set a month from the campaign launch date.
- If you want, you can increase your campaign budget by purchasing additional spend.
Geo-targeting: Targeting a specific city, zip codes or radius. Competitor Targeting: Can be used to target your competitors’ customers. Category Contextual: Targeting on sites with content relevant to your industry. Keyword-level Contextual: Targeting content with terms relevant to your industry. Keyword Search Retargeting: Targeting terms relevant to your industry. Site Retargeting: Targeting users who have previously visited your website as they surf the web. Behaviour & Demographic Targeting: Targeting users based on demographics or interests.
We take advantage of the following technologies: hyper-local radius, in-app display advertising networks, programmatic bidding, landing page analytics, conversion-optimised landing pages, tracking pixels, and dashboard KPI reporting.
Display ads appear as banner and sidebar ads on websites and in mobile apps relevant to the audience.
The order forms will have a wide range of questions for you to fill out, including assets we need to source for the display ads.
The setup fee will be charged upon activation. You’ll be charged the first month 1-2 days before the campaign launch date. The following months will be charged on the anniversary date of your campaign launch.
You will receive a confirmation email within 2 business days after the order form is submitted. A formal onboarding call is not always necessary. However, the Digital Ads team may contact you during the fulfillment process to gather more information if needed. The campaign itself will be launched within 10 days after all the required assets (i.e.: copy, logos, etc) are received by our team. Please note: An email will be sent one or two days before the campaign is set to launch containing screenshots of the ads created by our team. If you have any feedback this will be the best time to share it.